So you’ve decided you want to start a blog, but you’re not sure what to blog about.
The good news is, deciding what you want to blog about doesn’t have to be hard or take a lot of time. However, choosing the right topic to blog about is important, so you will want to make sure you put enough thought in.
But what should you be thinking about, and how do you decide what the best topic for your blog will be? There are a number of things that you should take into consideration including your potential audience and your own goals.
This guide will help you decide what to blog about by looking at some important factors. For a list of 144 actionable blog post ideas to help you get started, scroll down to part 2.
The topic you choose can mean success or failure for your blog, so take the time to thoroughly understand these points and do some research.
Without further delay, let’s look at how to choose a good blog topic.
Part 1: Finding A Topic To Blog About
To find a suitable topic for you, there are a number of things that should be taken into consideration.
First, you should look at your own interest and experience to help you choose a topic. A blog topic that you are knowledgeable and passionate about will help you not only create better content but enjoy what you are doing.
You should also look at the popularity, audience, and competition for your topic. You want to choose a topic that will allow you to attract and grow a readership.
Another important factor that you should consider is whether you will be able to produce content for your specific topic. If your topic is too specific you may have trouble coming up with things to write about.
Let’s take a look.
The first thing you should be looking at when looking for a blog topic is your own interests.
Blogging about something that you are knowledgeable about will be easier than starting a topic you know nothing about. That being said, blogging is also about learning. If you have an interest in a particular topic you can always learn about it and become an expert.
Here are some things you can ask yourself:
- What am I passionate about?
- What are my hobbies?
- What interests or intrigues me?
- What am I knowledgeable about?
- Do I know more than the average person about a particular topic?
These are all things you can ask yourself to help you come up with blog topics.
Brainstorm a list of ideas that come to mind and write them down. If some ideas are similar, group them together or try to find a general topic they fit under. Once you find a broader category, use it to come up with even more ideas.
Ask yourself, can you be an authority on do you have the experience or can you gain it? Readers will be looking for answers and information. Do you have the knowledge to be able to answer their questions? Are you or can you become an expert on your subject?
Having a general idea of your skills and knowledge is a good place to start when trying to find what to blog about.
The next important thing you should look at is your potential audience.
2. Your Potential Audience
You want to make sure your topic has a big enough audience so you can get enough traffic.
There are a number of things you can do to determine if your topic has enough people interested in it. You can look at searches, social media statistics, and around the web to judge traffic and get ideas.
What Are People Looking For?
Looking at what other people are looking for can help you find out if your topic will be popular or not.
A useful way to do this is to look at what people are searching for on search engines. You can use Google’s keyword planner tool to look at what is being searched for and get other ideas.
Sign in and then enter your some keywords related to your topic.
You will now be able to look at the number of searched that keyword received and suggestions for other topics.
You will also see the competition level for that topic. This will tell you how hard it will be to compete for those keywords. You should try to find a topic that ins’t over saturated, this will be covered further on in this post.
What Is Popular?
Another way to get a feel for what is popular is to look at the social media reception for a topic.
If you are seeing posts from other blogs getting a high amount of shares, there is a better chance there is a good audience.
A useful tool for researching social shares is BuzzSumo.
To get social statistics, type your topic into the search bar.
You will now see the top posts arranges by the amount of total shares. You can also see the number of shares for each individual social platform.
Looking at the number of social shares will give you a good indication on how large your target audience is. If it looks like there isn’t much social share activity, either your topic hasn’t been covered or it isn’t popular.
What Questions Need Answering?
You can also what topics are in demand by looking at what people are asking.
Use sites like Quora to find these questions.
Do a search for your topic and find questions people are answering.
Also, you can find questions that people are asking in forums.
To find forums for your topic, you can do a search on Google. Here are two searches you can use. One uses a search operator to look for the word “forum” in the site URL.
- “Your Topic” forum
- “Your Topic” inurl:forum
Notice that the word forum appears in the link.
Once you find a good forum to look at, you can start looking for questions or topics that people might be asking.
3. Topic Competition
Looking at existing blogs and websites will not only help inspire ideas for topics, but also give you an idea of the competition for that topic.
Do a search for your topic to see how many blogs are on that topic. If your topic is over saturated, it may not be the best choice.
However, if you have found that there is a good enough audience and there are only a few blogs on your topic, you may have something.
To be more sure, you can look again at Google’s keyword planner tool. Do another search for your topic and this time look at both the amount of searches and the competition. Look for keywords with a relatively high amount of traffic, and a low or medium amount of traffic.
This is a good way to get ideas for topics with lower competition. As a blogger just starting out, it can be easier to focus on a narrow topic with less competition. Usually the more broad the topic, the more competition. If you can narrow your topic down, you may be able to drive more traffic.
4. Can you produce content for your blog?
After you’ve come up with some topics to blog about, you will want to ask yourself if you will be able to create content for that topic.
Try to brainstorm a list of blog posts ideas. If you find yourself struggling to do this, perhaps your topic will be too hard to produce content for.
Your blog topic should focus on something, but it shouldn’t be so narrow that you can’t write about it. Finding a balance will help you in the long run.
Will Your Topic Last?
You should also ask yourself if your topic will stay popular for a long time.
Try to stay away from topics that come quickly and go quickly. You don’t want to build up your blog only to see your audience fading away.
5. Narrow It Down And Decide
Once you have a few topics in mind, decide what topics you don’t want to cover.
Eliminate the ones that are don’t have enough traffic or have too much competition.
You may also decide that the topic just isn’t right for you. If you have to, go back through this process with your topics to see if they are a good fit.
If you are having trouble deciding, take a break and come back. Let your ideas sit and give them some thought before making a final decisions. You might come up with other topics in this time also.
Also, you can look at the list below to see where your ideas fit in.
Part 2: 144 Topic Ideas To Help You Get Started
If you haven’t come up with some ideas on what to blog about already, here is a list to get started with.
Not everyone may be for you, but you may just find one that you realize is a perfect fit.
- Relationships and advice
- Sports or a specific sport
- General food blog: Could be a type of food or food from a certain culture.
- Question and answer
- Health and fitness
- Nutrition and eating healthy
- Web design
- Martial arts
- Organic foods
- Fashion blog
- Travel blog
- Location specific: A blog focusing on a certain place or city.
- Social media: General social media discussion or focus on a specific platform.
- Board games
- Rreal estate
- Card games
- Cars: You could also focus on a specific make or type of car, like antiques.
- Home decor
- Smoothies / nutritional shakes
- Juicing for health
- Web tutorials
- Learning languages
- Hosting a party
- Vegan or vegetarian food
- Mens/womens lifestyle
- Computer parts
- Dance or a specific type of dancing
- Performing Arts
- Wireless systems
- Stained glass
- Living naturally
- Product reviews
- Cell phones / smart phones
- Interior design/architecture
- DIY (do it yourself)
- Personal finance
- Green lifestyle
- Arts and crafts
- Weight lifting
- Makeup / cosmetics
- Kitchen design
- Mountain climbing
- Cross country skiing
- Kids apparel
- Coding languages
- Tourist destinations
- Dream interpretation
- Myth busting
- Table tennis
Hopefully, this list has given you some ideas for what to blog about.
There are many topics you can choose from, and it might be hard to make a decision. Write down some that interest you and then narrow your choice through elimination.
When you have a topic you like, research and evaluate the topic with some of the methods we covered in the first section.
With so many options available, it can at times be hard to decide what to blog about.
With the methods we discussed, it should be easier to narrow down your choice.
Look at your passions and skills to see what you might be interested in blogging about. If you like your topic, it should be that much easier to spend time researching and blogging about.
Make sure you do enough market research when choosing a topic to blog about. You want there to be a big enough audience so you can get enough blog traffic.
Also, look to see that your topic is not over saturated. If there are too many existing blogs on your topic already, it might be more difficult to compete for the same subjects.
There is always room for great, unique content that helps people answer their questions. Whatever topic you choose, make sure you focus on providing quality material and you will be on the road to successful blogging.