The internet is by far the most powerful medium of entrepreneurial success.
Therefore, exploiting its power is quiet necessary.
This means that every business must bring its presence to the online world.
Bringing your business online is an easy task but to make the process successful is difficult.
Along the way you’ll realize that online business is not all about setting up a website, setting a blog, or creating content.
There’s more to it.
Like traditional business, online business needs good communication.
The better your connection with your clients, the higher the probability of becoming successful.
So, what exactly you need to know when building your online brand?
Consider the following suggestions.
1. Make a long time plan for your online brand.
The common mistakes of start-up entrepreneurs is that they think they are the best. They think they have the coolest products in the market which people will love.
The problem is, it’s a misconception.
First, because there are thousands of the same products that are already in the market.
Second, consumers do not care.
People will only become interested in your product if they found you credible.
To become credible, you need to build trust.
Trust can only be attained through good communication.
If you really want to succeed in your online business, you need to set long term plans for it.
Make a vision of your business for several years to come.
Not for today, not tomorrow, but decades from now.
Many entrepreneurs who were excited at the beginning, but got bored along the way.
Where are they now?
What happened to their business?
You can tell.
2. Give your business a good name.
How will you give your brand a name?
This is where your creativity comes in.
But name is not just a word, or a combination of words – but must be something interesting.
Remember that you want to make your business lasts, right?
So why not give your business a name that can easily be remembered?
What is a characteristic of a good business name?
Well, there are many considerations. But the most significant of all is its length.
Simple and short name is better.
Observe some of the successful business names such as Apple, Acer, Dell, Microsoft, Facebook, Twitter, etc.
All these names have one thing in common, simplicity.
Simple and short names allow people to remember them conveniently.
3. Don’t make yourself in charge of everything.
I understand that you insure the quality of your brand.
As an entrepreneur, it must be your top priority.
But putting yourself responsible of all the operational activities of your business is not a good practice.
This is because, you might not be knowledgeable on everything.
If you insist, you’ll get stressed out.
You may be good at creating good quality products but have no idea on the technicalities of your website.
Why no find people who can perform those tasks?
This does not mean that you need to hire people.
You can outsource.
There are thousands of freelancers on the web who are ready to provide their service on a project base.
Outsourcing saves money and time on your part.
4. Don’t forget to diversify.
Bringing your business online has several cons.
One of being is the possibility of getting hacked or infected by malwares.
Having an online business, you need to have a contingency plan.
It is the best practice to always have backups.
There are many backup tools you can use for your website.
If you’re using WordPress, you can use WPBackup for your entire website.
I personally use it.
It is easy to use, no expertise required.
Always make the safety of your website your top priority.
5. Find your website on google.
It sounds funny but it is necessary.
Try to google your own site on the web.
This will help you determine your site performance.
Try to assess where your site currently positions on search engines.
This can help you calculate your next move.
Is there any improvement needed?
Find what works and what is not.
6. Promote your brand.
It is almost a requirement to set up social media accounts for your business.
Well, the main purpose here is not to promote your products directly to other people online.
But to build a nice communication.
Share valuable ideas and create discussions.
Let your virtual friends know more about your business.
Make them aware what you offer.
Build trust, build network.
7. Participate in discussions.
If you’re a beginner entrepreneur, chances are you may be shy to talk to other people.
But this must not hinder you from sharing your thoughts to the wider world.
The good thing about the internet is that, it allows you to deliver your ideas virtually – meaning no face to face contact.
You can ask and answer questions to and from other people living in the opposite face of the earth without living your living room.
Why not spend some time to offer your expertise?
This is a good way of building your reputation.
Influence others through your brand.
Simply talk about what you know.
If you keep it that way, people will consider you an expert of the topic.
If that happens, you become an influencer.
Meaning, people will believe in you whatever you say.
Achieving that kind of trust ensures success to your online business.